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Start by breaking an idea into reusable pieces like customer segments, problems, and existing solutions
Add multiple customer segments using descriptor and demographic tags
Fill each segment with real people and manage outreach with editable templates
Use auto-generated interview guides to talk with people about real problems an identify the most prevalent themes
Turn problems into auto-generate surveys to collect data about how painful those problems are
Responses are summarized into actionable apples-to-apples opportunity and start experimenting on solving the most painful problem